Synergy.
Every long-term successful business respects the "give to the community" law. This is about taking a proactive rather than reactive stance, and participation in local activities or projects, adding to respect and reputation, brand recognition, sales, staff performance and retention. Being a responsible neighbour and giving a little back is very important, you should strive to continually improve any impact you have on society and your business surroundings by understanding the local environment and adapting to local needs.
When evaluating your effect on the community, the following should be considered:
- Clean surrounding environment
- Taking part in community projects and functions
- Development of a more proactive approach
- Consideration of the benefits to your local community
Thought should also be given to how to harness the positive contributions that individuals make. Show your community you're not just here for business, that you care about improving the locality; and you will both reap the benefits.
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